1. 🏢 About Empower
Empower is one of the largest retirement planning and wealth management companies in the United States.
Originally founded in 1891 as "Great-West Lifeco".
In 2014, it merged the retirement businesses of JPMorgan Chase and Putnam Investments to become Empower Retirement.
In 2022, the name was simplified to Empower.
2. 📊 Financials
Empower's assets under management (Assets Under Management) increased to $1.8 trillion by 2025.
Nearly 1.9 million people receive services through retirement plans.
3. 🤝 New Developments
In 2020, Empower acquired an online wealth management service called Personal Capital.
In 2023, it completely rebranded as Empower.
In 2025, Empower will begin programs to introduce private investments (such as Private Equity, Real Estate) into regular retirement plans (401(k)).
4. 🛠 Services
Main types of services provided by Empower:
Category Services
Retirement Planning Services Plan Recordkeeping, Advisory, Administration
Wealth Management through Personal Capital (currently under Empower)
Private Investments Private Equity, Credit, Real Estate (since 2025)
Insurance and Investments Life/Annuity Policies (from legacy businesses)
5. ✅ Summary
Empower is a large service provider for retirement plans and long-term investments.
Manages trillions of dollars in unit deposits.
Provides services using modern wealth management technologies (digital platforms).
The private investment sector is also taking a new step by incorporating it into retirement plans.